ENGAGING ACTIVISTS IN 2020
In the constantly changing media environment of 2020, Sydney crafted and executed an intentional strategy that shattered internal advocacy records and discovered opportunities for innovative engagement.
By continuing to promote the Compassion Index, a digital animal advocacy center, the number of actions taken (messages to legislators, comments on proposed regulations, etc.) increased by XX% from the prior year. These efforts led to over a quarter of a million of actions being taken for animals by Animal Welfare Institute (AWI) supporters in 2020.
Seeking opportunities to creatively engage with the audience, Sydney managed the administration and promotion of an exclusive webinar for "super activists," where they were able to engage with AWI staff on a deeper level.